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What are UPFs, how can one spot them, and do they apply to pet food?

We’re on a mission to cut the fluff, and learn firsthand how diet impacts cat health, behaviour, and quality of life.

We're betting big on the science of cat nutrition. Meet the latest additions to our science team.

Rayne Beau’s family thought he was lost forever. But he was just making his own way home.

The nation awaits an introduction to Larry's new kitten companion.

Say hello to some of our latest fresh transformations.

And support a great cause while you're at it.

Ever wanted a text from your cat? This app can make it happen.

From what their tail is trying to tell you to why they might be meowing nonstop. Learn to chat cat here.

Let's get our claws into how cats communicate with each other.

There could be many reasons your cat chooses silence.

Don't shut your ears. Explore these nine reasons, instead.