KATKIN LAUNCHES NEW EASY-SERVE RECYCLABLE TRAYS
KatKin is all-in for cats, for hardcore cat parents – and for the planet. That’s why we’re now serving our fresh food in new peel-top trays.
WHY THE SWITCH?
Until now, our fresh food pouches haven’t been fully kerbside recyclable: you could take them to specific drop-off points, but it wasn’t convenient to our hardcore cat parents – or best for the planet. We knew we had to get this right. We needed a packaging solution where we could keep our gentle cooking, stay 100% best for cats – and at the same time, make KatKin the most sustainable option for hardcore cat parents. And today, we’ve done it.
BEST FOR THE PLANET
Our new trays are made of fully recyclable plastic (or rPET) - 80% of it already recycled, and 20% virgin plastic that’ll be recycled and used again. The peel top is also recyclable with 23% of local councils – check with yours to find out how – and with soft plastic recycling schemes at Co-op and Tesco.
BEST FOR EASY SERVING
Each half of the tray is exactly half of your cat’s daily personalised calories. Just snap in half and you’ve got two perfect servings – one for breakfast and one for dinner. Snap in half, peel back the lid, and off you go. No scissors or clips needed – the other half of the tray stays sealed in the fridge until you need it.
BEST FOR CAT TASTEBUDS
The added bonus? Because one half of the tray is exactly half your cat’s daily calorie requirements, you can now mix and match their morning and evening serve. That added variety means even fussy cats devour every bowl.
What the change means to us
“We’re here to channel hardcore love into industry-wide change – and that includes pushing cat food makers to be more sustainable. That’s why we’re proud that our new easy-serve recyclable trays are just as good as the fresh food we make.” - Brett, KatKin Co-Founder
What it means to our cat parents
It stacks better in my fridge
Much better, it stacks better in my fridge/freezer, it’s easier to portion control and I like being able to offer a different breakfast/lunch option.
Massive improvement
Really like the new packaging, recyclable, divided into two portions, easy to open and easy to wash out. Massive improvement.
Love the new packaging
Much easier to divide her meal up and so much easier to store. I love the new branding, the bright colours and I love that it can now be properly recycled.
Look out for our new easy-to-use trays in your box from this month. We can’t wait for you (and your cat) to try them. And as always, tag us @katkin.club on Instagram to show us your cat licking their new tray clean.
Frequently asked questions
Any more questions?
Our in-house vets, vet nurses, nutritionists and cat experts are all here to help. Just email us at meow@katkin.com and we’ll get right on it. So that your cat can get right on with jumping higher, zooming faster, purring louder – and licking up every last bit of fresh food from our brilliant new trays.