A happier, healthier cat, one fresh meal at a time.
Join the 93% of customers who see a happier, healthier cat after switching to KatKin.
Cats are carnivores. So why does cat food have so little meat?
Why does so-called ‘premium’ cat food smell so horrible when you opened the packet? We decoded the jargon on the labels. What we learnt horrified us...
A leading cat food label:
INGREDIENTS: meat by-products, poultry by-products, chicken, natural flavour, sodium, tripolyphosphate, dried yam, carrageean, minerals & vitamins, colour, xanthan gum, dL-methionine, taurine, sodium nitrite (for colour retention) sufficient water for processing
Confused as to what's really in that cat food? We were too. Here's what we discovered.
6 THINGS EVERY CAT OWNER SHOULD KNOW ABOUT CAT FOOD
‘MEAT BY-PRODUCTS’ SMELL BAD FOR A REASON
These are the nasty leftover bits. They’re several days old and may have been boiled, mashed or dried to extract them. Far from fresh!
ONLY 4% OF THE RECIPE NEEDS TO BE MEAT
The rest? Grains, fillers and miscellaneous jellies.
GRAINS AND FILLERS CAN CONTRIBUTE TO DIGESTIVE PROBLEMS
Cats are carnivores. They evolved to eat meat. (Just look at their teeth.) So the fillers in wet and dry foods can contribute to digestive trouble.
NUTRITION IS SACRIFICED FOR SHELF-LIFE
To extend shelf life, other brands blast their cat food at high temperatures destroying nutritional content.
'VET-APPROVED’ IS A MARKETING TRICK
This doesn't mean a vet was involved in the creation of the food. 'Vet formulated' does.
MANY BRANDS DON'T MAKE THEIR OWN FOOD
It's hard to control quality when you're not making your own food.
TRANSFORM YOUR CAT'S LIFE WITH FRESH FOOD
We worked with one of the world's leading experts in cat nutrition to develop the UK's first fresh food for cats, and the results have been remarkable.
Over 33 million meals have been devoured.
Over 212,000 cats are loving fresh food.
93% of KatKin customers see a happier, healthier cat.
Common health problems disappear.
Thousands of previously fussy cats finishing every meal.
👇 Here’s why …
What KatKin does completely differently
Meat so good you can eat it yourself
Only the best for our cats. Always happy to put it into the fridge as it’s fresh and smells great.
Meat, more meat and nothing but meat
100% premium meat, because, what else would we feed your cat?
Absolutely no grains or fillers
Cats are carnivores. They need meat. Not grains and fillers.
Gently steamed and frozen fresh
Gently steamed at 93° then frozen to lock in nutrition. Why spoil our premium meat by overcooking it?
Vet Formulated NOT Vet Approved
Every recipe is tailored to your cat’s needs by our Board-Certified Vet Nutritionist®. He cares about your cat’s recipes, and doesn’t just put a stamp on them.
Full of moisture, just as it is in the wild
Cats don’t typically drink water, they get their moisture from their food and KatKin is naturally high in moisture.
All the benefits of raw food
None of the risks.
Health over profits
KatKin puts cats over profits. And science over cheap marketing wins.
For less than the price of a daily coffee your cat gets the nutrition it needs for long-term health.
 |  |  | |
|---|---|---|---|
| 100% Human-quality meats | |||
| Gently cooked for digestion | |||
| So fresh it's frozen | |||
| Free from preservatives | |||
| Free from sterilisation | |||
| Cooked in own kitchen | |||
| Perfectly portioned | |||
| From less than £2 a day |
Incredible health benefits
As reported by 93% of KatKin customers
Better digestion, less stink in the litter box
No grains your cat struggles to digest = no smell, no mess, no fuss.
More energy and playfulness
Meat is a cat’s best source of energy. They’re tired and moody without it.
Shinier, thicker coat and less hairballs
Less shed, more shine thanks to good fats and nutrients. Healthy inside and out.
Easy-to-maintain healthy weight
Personalised calories get cats easily to their natural weight. No fuss.
Plus, our cat parents say that feeding fresh soothes scores of other ailments.
But don’t just take our word for it.
Food allergies
“Her fur grew back to the lovely coat she had before she had allergies, and overall she’s much happier and healthier.” Dexy + Pickle
IBD
Tried drugs from the vet, literally 100s of other cat foods, now his stools are normal, at last!
Diarrhoea
He had explosive diarrhoea several times a day, so I thought I'd try KatKin. The diarrhoea stopped instantly.
Colitis
She had colitis so I looked for a healthy option. This has cleared up and she’s now a happy healthy cat.
Appetite loss
My elderly cat had very little appetite, but on KatKin she’s eating heartily and looking for more.
Sensitive stomach
It's been two weeks now. Her stomach normalised. It gives me such a joy to see our cat transforming.
Read our reviews for hundreds more amazing stories.
Take a 14 day trial and here's what we promise
1. Health benefits you can see
93% of cat people say their cat is happier and healthier after switching to KatKin.
2. Cancel, pause or delay easily
Easily change your mix of recipes, or cancel altogether - and no surprise charges, ever.
3. Customer love guaranteed
Get answers, advice and even speak to a vet. Call us 7 days a week on 0204 538 4144 or email meow@katkin.com
