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Cat eating fresh cat food
Cat eating fresh cat food

A happier, healthier cat, one fresh meal at a time.

Join the 93% of customers who see a happier, healthier cat after switching to KatKin.

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Cats are carnivores. So why does cat food have so little meat?

Why does so-called ‘premium’ cat food smell so horrible when you opened the packet? We decoded the jargon on the labels. What we learnt horrified us...

A leading cat food label:

INGREDIENTS: meat by-products, poultry by-products, chicken, natural flavour, sodium, tripolyphosphate, dried yam, carrageean, minerals & vitamins, colour, xanthan gum, dL-methionine, taurine, sodium nitrite (for colour retention) sufficient water for processing

Confused as to what's really in that cat food? We were too. Here's what we discovered.

6 THINGS EVERY CAT OWNER SHOULD KNOW ABOUT CAT FOOD

  • ‘MEAT BY-PRODUCTS’ SMELL BAD FOR A REASON

    ‘MEAT BY-PRODUCTS’ SMELL BAD FOR A REASON

    These are the nasty leftover bits. They’re several days old and may have been boiled, mashed or dried to extract them. Far from fresh!

  • ONLY 4% OF THE RECIPE NEEDS TO BE MEAT

    ONLY 4% OF THE RECIPE NEEDS TO BE MEAT

    The rest? Grains, fillers and miscellaneous jellies.

  • GRAINS AND FILLERS CAN CONTRIBUTE TO DIGESTIVE PROBLEMS

    GRAINS AND FILLERS CAN CONTRIBUTE TO DIGESTIVE PROBLEMS

    Cats are carnivores. They evolved to eat meat. (Just look at their teeth.) So the fillers in wet and dry foods can contribute to digestive trouble.

  • NUTRITION IS SACRIFICED FOR SHELF-LIFE

    NUTRITION IS SACRIFICED FOR SHELF-LIFE

    To extend shelf life, other brands blast their cat food at high temperatures destroying nutritional content.

  • 'VET-APPROVED’ IS A MARKETING TRICK

    'VET-APPROVED’ IS A MARKETING TRICK

    This doesn't mean a vet was involved in the creation of the food. 'Vet formulated' does.

  • MANY BRANDS DON'T MAKE THEIR OWN FOOD

    MANY BRANDS DON'T MAKE THEIR OWN FOOD

    It's hard to control quality when you're not making your own food.

An image comparing KatKin's fresh, tasty looking cat food against a disgusting looking serving of generic cat food.

Cat food subscription - delivery
Cat food subscription - delivery

TRANSFORM YOUR CAT'S LIFE WITH FRESH FOOD

We worked with one of the world's leading experts in cat nutrition to develop the UK's first fresh food for cats, and the results have been remarkable.

Over 33 million meals have been devoured.

Over 212,000 cats are loving fresh food.

93% of KatKin customers see a happier, healthier cat.

Common health problems disappear.

Thousands of previously fussy cats finishing every meal.

👇 Here’s why …

What KatKin does completely differently

  • Meat so good you can eat it yourself

    Meat so good you can eat it yourself

    Only the best for our cats. Always happy to put it into the fridge as it’s fresh and smells great.

  • Meat, more meat and nothing but meat

    Meat, more meat and nothing but meat

    100% premium meat, because, what else would we feed your cat?

  • Absolutely no grains or fillers

    Absolutely no grains or fillers

    Cats are carnivores. They need meat. Not grains and fillers.

  • Gently steamed and frozen fresh

    Gently steamed and frozen fresh

    Gently steamed at 93° then frozen to lock in nutrition. Why spoil our premium meat by overcooking it?

  • Vet Formulated NOT Vet Approved

    Vet Formulated NOT Vet Approved

    Every recipe is tailored to your cat’s needs by our Board-Certified Vet Nutritionist®. He cares about your cat’s recipes, and doesn’t just put a stamp on them.

  • Full of moisture, just as it is in the wild

    Full of moisture, just as it is in the wild

    Cats don’t typically drink water, they get their moisture from their food and KatKin is naturally high in moisture.

  • All the benefits of raw food

    All the benefits of raw food

    None of the risks.

Pat

Health over profits

KatKin puts cats over profits. And science over cheap marketing wins.

For less than the price of a daily coffee your cat gets the nutrition it needs for long-term health.

KatKin
KatKin
Lily's Kitchen
Lily's Kitchen
Purina Gourmet
Purina Gourmet
100% Human-quality meats
Gently cooked for digestion
So fresh it's frozen
Free from preservatives
Free from sterilisation
Cooked in own kitchen
Perfectly portioned
From less than £2 a day
An image comparing 150kcl of KatKin cat food against 150kcal of Lily's Kitchen - the cost of 150kcal of KatKin is £1.89, vs £3.12 for Lily's Kitchen.

Incredible health benefits

As reported by 93% of KatKin customers

  • Better digestion, less
stink in the litter box

    Better digestion, less stink in the litter box

    No grains your cat struggles to digest = no smell, no mess, no fuss.

  • More energy and
playfulness

    More energy and playfulness

    Meat is a cat’s best source of energy. They’re tired and moody without it.

  • Shinier, thicker coat
and less hairballs

    Shinier, thicker coat and less hairballs

    Less shed, more shine thanks to good fats and nutrients. Healthy inside and out.

  • Easy-to-maintain
healthy weight

    Easy-to-maintain healthy weight

    Personalised calories get cats easily to their natural weight. No fuss.

Plus, our cat parents say that feeding fresh soothes scores of other ailments.

But don’t just take our word for it.

Food allergies

“Her fur grew back to the lovely coat she had before she had allergies, and overall she’s much happier and healthier.” Dexy + Pickle

IBD

Tried drugs from the vet, literally 100s of other cat foods, now his stools are normal, at last!

Diarrhoea

He had explosive diarrhoea several times a day, so I thought I'd try KatKin. The diarrhoea stopped instantly.

Colitis

She had colitis so I looked for a healthy option. This has cleared up and she’s now a happy healthy cat.

Appetite loss

My elderly cat had very little appetite, but on KatKin she’s eating heartily and looking for more.

Sensitive stomach

It's been two weeks now. Her stomach normalised. It gives me such a joy to see our cat transforming.

Read our reviews for hundreds more amazing stories.

Take a 14 day trial and here's what we promise

  1. 1. Health benefits you can see

    93% of cat people say their cat is happier and healthier after switching to KatKin.

  2. 2. Cancel, pause or delay easily

    Easily change your mix of recipes, or cancel altogether - and no surprise charges, ever.

  3. 3. Customer love guaranteed

    Get answers, advice and even speak to a vet. Call us 7 days a week on 0204 538 4144 or email meow@katkin.com

Try now with 20% off
Cat licks its lips as it waits for KatKin fresh cat food

Fight for fresh food